Suzan started her career helping brands like Accenture, Banana Republic, Sears and Walmart marry their offline marketing and branding efforts with online strategy and execution. She honed her personal branding expertise as an Executive Coach using her unique formula to help professionals craft their personal brand and market themselves.
Since leaving the corporate world she has guided numerous startups, entrepreneurs and software developers to discover their persona and genuine messaging.
She believes that branding should always be organic and true to the person or organization represented rather than artificial or overly constructed.
Favorite saying: All you have to be is you.
She has a BA in Psychology, MA in American Studies from Michigan State University and a MSW in Administration and Community Organizing from the University of Michigan. She's a former consultant for the Small Business Development Center (SBDC) and was the Marketing Co-Chair for Denver Startup Week, the largest free startup week in the United States.
A writer by nature, Suzan wrote a book about intuition and is currently at work on a memoir and a book about personal branding. She's spoken all over the world including Sweden, Canada and all over the United States.
After growing up just outside Detroit, Suzan's wanderlust drove her to live in San Francisco, Chicago, Minneapolis, Boulder/Denver and soon New York City. By the age of 16 Suzan had visited all of the continental states except one. She's moved across the country 4 times with no money, no job and no friends which means she's pretty darn comfortable with change, risk and uncertainty.
Her crowning achievement might just be that Perry Farrell (Jane's Addiction) RT'ed her. Twice.
Forbes included her thoughts on women entrepreneurs. Apparently the good folks at Cheek'd think she has a way with words. Suzan also been featured in Chicago Tribune, Chicago Magazine, Wall Street Journal and CNN. A client once said to her: "Where did you come from? You're like Tinkerbell sprinkling her magic fairy dust around my company."