I'm a business and marketing strategist. Having an impact is my #1 goal so I focus on creating programs that are engines for revenue growth. My philosophy is: If it doesn't provide value and meaningful impact why do it?
Steeped in traditional marketing methods, I like to blend them with web 2.0 approaches (social media, community management, blogging and customer development). Over my career I've created 2 businesses, 2 departments and 2 non-profits. On shoe string budgets.
Throughout most of my career I've served as a Trusted Advisors to executives and spent a number of years as an Executive Coach. This means my approach involves more than just marketing expertise. My work helps drive revenue generation through a thorough understanding of business, marketing strategy and human behavior.
Marketing Strategy & Execution
Know you need to do marketing but it's not your strong suit? Enjoy marketing but simply don't have time to do it all yourself? I can help create a strategy that is aligned with business goals. This typically involves understanding primary and secondary audiences, the most appropriate channels, positioning and core message. Once strategy is set I can support the execution of the goals or you can go on your merry way with them yourself.
Marketing Coaching
Is your marketing prowess is a bit rusty? Never had to focus on it but need to now? In this case I often find that lack of confidence or analysis paralysis gets in the way of developing a marketing strategy and then taking action to reach important company goals. This service is the best blend of my marketing and executive coaching expertise and is best suited for someone who needs a push to get going or keep going with the goal of doing marketing themselves.
Content Development Strategy
Know you would benefit from a content approach but don't have the skills or time to do it? In web 2.0 content is often an important strategy to connecting with prospects and customers and build credibility as an expert. A content strategy could involve a blog, email newsletter, speaking or branding yourself as an expert through a book. This generally involves clarity on your primary audience ad their preferred communication methods as well as your unique voice and lens on your topic.
Social Media Strategy
Familiar with traditional marketing methods but not sure how to get started with social media? This is an important channel for businesses these days but all tools are not equal, or appropriate for what your business is trying to accomplish. Just because everyone is on Facebook doesn't mean it's right for your business. I can help you determine which social media channels are best for engaging with your audience.
Social Media/Community Management
Have a strategy but need more support in engaging with your community through Twitter, Facebook and other social media channels? I can help you identify evangelists and grow your fan base through organic efforts. This also means engaging with your community on a regular and consistent basis.
A Few More Details
- Your business and needs are unique so if you want a bit of this and a bit of that, I'm happy to create a customized program for you.
- My approach focuses on building a sustainable business which requires investment rather than focusing on short-term gain at the expense of the long-term. If you're most interested in spamming everyone you come across without building a relationship I'm not going to be your person.
Ready to Connect? Jot me a note.
suzan [at] suzanbond [dot] com
