As you get older even if you've had perfect vision, glasses become a necessity. Think about the market for glasses. Just about everyone will need them at some point. But while we need them we still want to look good right? As for me…I'm finally at that point where after a long day (14 hours some days) on the computer means my eyesight is a bit blurry without reading glasses. So, I went to startup Warby Parker.
Why I Selected Warby Parker
- Buzz. They were the talk of the town at SXSW so I figured it would be good to learn more.
- Charity. When you buy a pair they donate a pair of glasses to a needy person.
- Great pricing model. Each pair costs only $95!
What I learned as I ordered my pair was that they're fantastic marketers. The best part of their marketing is that it feels so natural and organic to who they are as a brand. They strike just the right balance between being cool and being too earnest. Of course they have a product that is just ripe for kick ass customer service and yet…they still knock it out of the park.
Video. When I mentioned how excited I was that my very first Warby Parker glasses were coming soon I got this message in reply.
High Touch. They have high-levels of engagement on their facebook page. People consistently post their Home Try-ons with multiple people giving feedback. Warby Parker weighs in on every. single. post.
Sense of Humor. Their April Fool's Day joke was just brilliant, well done and super fun. Take a look yourself.
Yes, this post has far more dogs than it really should. I know, I'm shameless like that. But c'mon. A dog–wearing a monocle? How could I resist?